The goal? To enhance spaces and offer original experiences through the lens of graphic and visual arts.
VALORISER les espaces commerciaux
- Offer a dual purpose: in addition to its primary function, the site becomes a space for cultural awakening and promotion of the artistic scene.
- By surprising visitors and offering a distinctive customer experience by bringing art where it's least expected.
- Animate spaces during targeted periods by implementing recurring, flexible, and/or ephemeral projects to continuously refresh its image.
- Multiply its identity and communication through a variety of content (photos, video, augmented reality) or, for example, by collaborating with a well-known artist.
ORIENTER par une signalétique originale
- Design more impactful wayfinding elements.
- Playful wandering: create an entertaining discovery experience for visitors.
- Create meeting points and identifiable landmarks.
- Influence the visitor's journey and behavior.
ENGAGER par la publicité peinte
- Invest in and animate key high-traffic areas.
- Highlight a tenant or a product sold within the center.
- Capture public attention for an extended period (unlike traditional billboards).
- Encourage social media sharing through a wide variety of content (photos, videos, augmented reality, etc.).
- Generate regular occupancy revenue.
In photos, our Hand-Painted creations in Westfield, Hammerson, and KLEPIERRE centers 👀 :
See also
