PALM creates and paints unique hand-painted advertising for stronger engagement.
The big comeback of hand-painted advertising
Using artistic painting for brand activation draws inspiration from traditional hand-painted advertising while adapting it to modern expectations. This approach allows brands to capture attention uniquely, thanks to bold colors and contemporary designs that resonate with today's audience.
A response to the saturation of our environment by traditional advertising
In an urban environment saturated with traditional advertising — omnipresent posters, screens, and digital messages — artistic murals provide a striking experience. Unlike fast and continuous advertising, these murals captivate the viewer with a slower, more thoughtful approach, transforming public space into a kind of artistic performance. This more lasting and engaging visual moment is perfectly suited for sharing on social media, thus creating a new form of advertising that deeply resonates with new communities.
Hand-painted advertising allows for exploring new surfaces
This strategy also allows for exploring original surfaces. In addition to traditional advertising spaces, murals can be created on playgrounds, shop windows, or other unexpected locations, offering a unique and immersive visual impact.
Hand-painted advertising with black light
Furthermore, using black light paint creates two levels of perception: a first view during the day and another, transformed, at night. This play of visual contrasts adds a dynamic dimension to the artwork.
An interactive and immersive experience with the help of augmented reality
Finally, integrating digital applications allows the mural to come to life with the help of smartphones. Thanks to augmented reality, viewers can interact with the artwork, discover animations or additional information, thereby enhancing the brand experience in an innovative and immersive way.
By combining tradition and innovation, hand-painted advertising murals strengthen brand image, making it memorable and engaging, while offering a distinctive and authentic presence in public spaces.
Our latest hand-painted advertising projects:
The benefits of hand-painted advertising
- Utilize and enliven key public spaces.
- Capture the public's attention and interact with them.
- Encourage sharing on social media.
- Amplify communication through a variety of content (photos, videos, augmented reality, etc.).
- Create memorable campaigns that spark interest, curiosity, and enthusiasm, thanks to the unique appeal of 'hand-painted' advertising.
- Convey an authentic and artistic image, distinct from other more traditional forms of advertising.
Good reasons to entrust us with your advertising paintings
- European geographical coverage, with the possibility of simultaneous activations in multiple cities.
- Expert hand-painted advertising artists, with multiple qualifications: rope access painters, CACES certification, specialization in anamorphosis, hyperrealism, lettering, UV paints, etc.
- A team with proven experience in executing complex advertising projects in public or private spaces.
- A catalog of surfaces to utilize (facades, sports fields, billboards, etc.) where we can conduct specific research while adhering to your specifications.
- Numerous artist profiles to match brand identities and create meaningful collaborations.
Your turnkey hand-painted advertising projects
Depending on the project, we can manage all stages, or just a part of them.
- Research for the surface for the advertising;
- Permit applications;
- Advice and selection of the artist or painter;
- Creation of the sketch;
- Transfer of copyright;
- Studies and recommendations related to the surface;
- Preparation and renovation of the surface beforehand;
- Painting execution;
- Mobilization of an adapted intervention team day and night;
- Management and potential public involvement;
- Project monitoring by a photographer and videographer;
- Creation of promotional items (tote bags, t-shirts, custom basketballs, etc.).
Key locations for hand-painted advertising
Hand-painted advertising facades
- Creation can be temporary or permanent.
- It is not possible to permanently display an identifiable logo.
- It is possible to paint the logo during photoshoots and video capture, before removing it afterwards.
- Unlimited and unrestricted communication and dissemination on social media.
- Budget: starting from €30k.
Painted playgrounds
- Permanent creation;
- Depending on the project's location, it may or may not be possible to display an identifiable logo;
- Possibility to creatively integrate the logo into the design and to incorporate the brand's colors into the mural;
- Possibility to create banners to be hung around the playground and to produce accessories with the brand's logo: tennis rackets, basketballs, or referee chairs;
- Creation of a plaque with the client's logo;
- Unlimited and unrestricted communication and dissemination on social media;
- Organization of an inauguration;
- Involvement of local sports associations or neighborhood youth;
- Budget: starting from €25k.
Wall advertisements on shopping centers
- Temporary advertising depending on the space rental period (per week), with a minimum of one week;
- Possibility of having a purely advertising creation with an identifiable logo, provided that the product or brand is sold in a store located within the shopping center for outdoor placements (no restrictions for indoor placements);
- A multitude of possible locations in France (contact us for more information);
- Budget: starting from €20k.
Hand-painted advertising panels
- Temporary advertising in pre-declared spaces (e.g., train stations, subways);
- Option for an advertising-only creation featuring an identifiable logo;
- Multiple locations available (contact us to learn more);
- Budget: starting from €15k.
Painted metal roller shutters
- Temporary creation depending on the space rental period;
- Option for an advertising-only creation with an identifiable logo for the duration of the shoot;
- Option to utilize a significant portion of the roller shutters on the same street, including in central Paris;
- Budget: starting from €5k.
Augmented reality wall advertising
Ability to bring advertising paintwork to life through augmented reality.
- Through applications (Instagram, Snapchat...);
- Engages the public through interaction;
- Ability to display logos and products.
Discover an example of advertising paintwork with augmented reality
Below, discover an advertisement we painted for Casio G-Shock in Paris. This was a collaboration with artist Ruben Gérard. The mural then came to life in augmented reality thanks to an Instagram filter specially developed for the occasion. It was a great success with passers-by.
Other advertising paintwork created by our artists
A facade for H&M with artist Enfant Précoce
The H&M group and Views agency called upon us to find and paint an artistic facade in the heart of Paris. For this project, we collaborated with the Franco-Cameroonian artist Enfant Précoce, also known as Francis Essoua Kalu, for the design. Our rope access painters then completed the work in record time, at night and in the middle of winter.
- Client: H&M and Views;
- Location: Paris (75011);
- Artist: Enfant Précoce;
- Surface area: 160 m²;
- Completion time: 7 days.
A mural honoring Karim Benzema for Adidas
Adidas commissioned us to paint a mural honoring Karim Benzema in his hometown of Bron. We managed the project from start to finish, including facade scouting, obtaining permits, providing recommendations, sourcing materials, coordinating painters, staging, setting up the site, monitoring production, and handling prints. To keep the visual a secret until launch day, we used a custom camouflage system to conceal the mural during its creation.
- Client: Adidas;
- Location: Bron (69500);
- Artist: Artup;
- Surface area: 400 m²;
- Completion time: 40 days.
Fluorescent hand-painted advertising for Star Wars
To announce the release of the video game Jedi Survivor, our painters created hand-painted advertising visible at night on the Westfield Forum des Halles shopping center in Paris. For this, our painters used UV paints that react to black light.
- Client: Electronic Arts (EA);
- Location: Paris (75001);
- Surface area: 40 m²;
- Completion time: 4 days.
A mural honoring Jul for EA Sports
For the launch of the FIFA22 game, EA Sports and Green Garden Digital commissioned us to paint a mural featuring rapper Jul in Marseille. Our rope access painters completed this project under particularly challenging conditions: in winter, with the mistral wind, and within a very short timeframe. The design was created by Parisian artist Hoveh.
- Client:EA Sports and Green Garden Digital;
- Location: Marseille (13016);
- Artist: Hoveh;
- Surface area: 345 m²;
- Completion time: 5 days.
What is the budget for hand-painted advertising?
The cost of hand-painted advertising depends on several factors.
- Desired location;
- Size of the surface;
- Reputation of the artist (if it's an artistic project);
- Complexity of the painting process;
- Duration of space rental;
- Any necessary permits to obtain.
Overall, expect at least €5,000 for such a project.
An interactive and immersive experience with the help of augmented reality
Finally, integrating digital applications allows the mural to come to life with the help of smartphones. Thanks to augmented reality, viewers can interact with the artwork, discover animations or additional information, thereby enhancing the brand experience in an innovative and immersive way.
By combining tradition and innovation, hand-painted advertising murals strengthen brand image, making it memorable and engaging, while offering a distinctive and authentic presence in public spaces.