PALM creates and paints unique painted advertisements, for a stronger commitment.
The comeback of hand-painted advertising
The use of artistic painting for brand activation draws inspiration from the painted advertisements of yesteryear, while adapting them to modern expectations. This approach enables brands to capture attention in a unique way, with bold colors and contemporary designs that resonate with today's audience.
A response to the saturation of our environment by traditional advertising
In an urban environment saturated by traditional advertising - posters, screens and ubiquitous digital messages - artistic frescoes provide a striking experience. Unlike fast, continuous advertising, these frescoes captivate the viewer with a slower, more considered approach, transforming public space into a kind of artistic performance. This longer-lasting, more engaging visual moment lends itself perfectly to sharing on social networks, creating a new form of advertising that resonates deeply with new communities.
hand-painted advertising lets you explore new media
This strategy also makes it possible to explore original media. In addition to traditional advertising spaces, frescoes can be created on playgrounds, shop windows or other unexpected locations, offering a unique and immersive visual impact.
hand-painted advertising in black light
What's more, the use of blacklight paint creates two levels of reading: a first vision during the day and another, transformed, at night. This play of visual contrasts adds a dynamic dimension to the work.
An interactive, immersive experience with the help of augmented reality
Finally, the integration of digital applications brings the murals to life using smartphones. Thanks to augmented reality, viewers can interact with the artwork, discover animations or additional information, reinforcing the brand experience in an innovative and immersive way.
By combining tradition and innovation, painted advertising murals reinforce brand image, making it memorable and engaging, while offering a distinctive and authentic presence in public space.
Our latest painted advertising projects:
The advantages of hand-painted advertising
- Involve and animate key public spaces.
- Capture the audience's attention and interact with them.
- Encourage sharing on social networks.
- Tenfold communication through a variety of content (photos, videos, augmented reality...).
- Create memorable campaigns through the singular aspect of "hand-painted" advertising, arousing interest, curiosity and therefore enthusiasm.
- Convey an authentic, artistic image, quite distinct from other, more traditional forms of advertising.
Good reasons to entrust us with your advertising paintings
- European coverage, with the possibility of simultaneous activations in several cities.
- Expert hand-painted advertising painters, with multiple qualifications: rope access painters, CACES permits, specialization in anamorphosishyper-realism, lettering, UV paints, etc.
- A team with proven experience in complex advertising projects in public and private spaces.
- A catalog of surfaces to invest in (facades, sports fields, billboards...) where we can undertake specific research in line with your specifications.
- Numerous artist profiles to match brand identities and create meaningful collaborations.
Your turnkey advertising painting projects
Depending on the project, we can manage all stages, or just part of them.
- Searching for the right advertising medium;
- Permit applications ;
- Advice and choice of artist or painter ;
- Making the sketch ;
- Assignment of copyright ;
- Support-related studies and recommendations ;
- Upstream surface preparation and renovation;
- Painting ;
- Mobilization of an adapted intervention team day and night;
- Management and possible involvement of the public ;
- Followed by a photographer and videographer;
- Production of goodies (tote bags, teeshirts, personalized basketballs, etc.).
The main areas for hand-painted advertising
Painted advertising facades
- Ephemeral or permanent.
- No possibility of permanently displaying an identifiable logo.
- Possibility of painting the logo during photo and video capture, before erasing it afterwards.
- Unlimited and unrestricted communication and distribution on social networks.
- Budget: from €30 k.
Painted playgrounds
- Perennial realization ;
- Depending on the location of the project, it may or may not be possible to include an identifiable logo;
- Possibility of twisting the logo in the design and using the brand's colors in the finishing. murals ;
- We can make tarpaulins that can be hung up around the pitch, and accessories with the brand's logo, such as tennis rackets, basketballs or referee chairs;
- Cartel with customer's logo;
- Unlimited and unrestricted communication and broadcasting on social networks;
- Organization of an inauguration;
- Involvement of local sports associations and young people;
- Budget: from €25 k.
Mural advertising on shopping malls
- Ephemeral advertising according to the space rental period (per week), with a minimum of one week;
- Possibility of having a solely advertising design with an identifiable logo, provided that the product or brand is sold in a store present in the shopping center for the exterior (without constraint for the interior);
- A multitude of possible locations in France (contact us for details);
- Budget: from €20 k.
Painted billboards
- Ephemeral advertising in pre-declared areas (e.g. stations, subways, etc.);
- Possibility of having an advertising-only design with an identifiable logo ;
- Multiple locations available(contact us to find out more);
- Budget: from €15 k.
Painted iron curtains
- Ephemeral realization according to the rental period of the space;
- Possibility of having an advertising-only production with an identifiable logo for the duration of the shoot;
- Possibility of investing in a large number of rolling shutters on the same street, even in central Paris;
- Budget: from 5 k€.
Wall advertising in augmented reality
Possibility of bringing advertising paintings to life via augmented reality.
- Via apps (Instagram, Snapchat...);
- Engages the audience through interaction ;
- Possibility of displaying logos and products.
Discover an example of advertising painting with augmented reality
Discover below an advertisement we painted for Casio G-Shock in Paris. It's a collaboration with artist Ruben Gérard. The murals was then brought to life in augmented reality using an Instagram filter specially developed for the occasion. A great success with passers-by.
Other advertising paintings by our artists
A façade for H&M with the artist Enfant Précoce
The H&M group and the Views agency called on us to find and paint an artistic façade in the heart of Paris. For this project, we worked with the French-Cameroonian artist Enfant Précoce, aka Francis Essoua Kalu, for the creation. Our rope access painters then completed the work in record time, at night and in the middle of winter.
- Customer: H&M and Views ;
- Location: Paris (75011) ;
- Artist: Enfant Précoce ;
- Surface area: 160 m² ;
- Completion time: 7 days.
A facade in honor of Karim Benzema for Adidas
Adidas called on us to paint a murals in honor of Karim Benzema, in his hometown of Bron. We managed the project from A to Z: finding a façade, authorizations, recommendations, material, mobilizing painters, scenography, setting up the site, production follow-up, printing, etc. To keep the visual secret until D-day, we used a custom-made camouflage system to conceal the murals while it was being created.
- Customer: Adidas ;
- Location: Bron (69500) ;
- Artist : Artup ;
- Surface area: 400 m² ;
- Completion time: 40 days.
Fluorescent hand-painted advertising for Star Wars
To announce the release of the video game Jedi Survivor, our painters created a mural advertisement visible at night in the Westfield Forum des Halles shopping center in Paris. Our painters used UV paints that react to black light.
- Customer: Electronic Arts (EA) ;
- Location: Paris (75001) ;
- Surface area: 40 m² ;
- Completion time: 4 days.
A facade in honor of Jul for EA Sport
To mark the launch of FIFA22, EA Sport and Green Garden Digital called on us to paint a murals featuring rapper Jul in Marseille. Our rope access painters carried out this project under particularly complicated conditions: in winter, with the mistral wind blowing, and in a very short space of time. The design is by Parisian artist Hoveh.
- Customer: EA Sport and Green Garden Digital;
- Location: Marseille (13016) ;
- Artist : Hoveh ;
- Surface area: 345 m² ;
- Completion time: 5 days.
What is the budget for an advertising painting?
The price of advertising paint depends on several factors.
- Desired location;
- Bracket size;
- Artist's reputation (if artistic achievement) ;
- Complexity of painting ;
- Duration of space rental ;
- Any authorizations required.
Overall, you should expect to pay at least 5 k€ for such a project.
An interactive, immersive experience with the help of augmented reality
Finally, the integration of digital applications brings the murals to life using smartphones. Thanks to augmented reality, viewers can interact with the artwork, discover animations or additional information, reinforcing the brand experience in an innovative and immersive way.
By combining tradition and innovation, painted advertising murals reinforce brand image, making it memorable and engaging, while offering a distinctive and authentic presence in public space.