Name: Hand-Painted
Price range: $$

Summary

Reinvigorating the Retail Experience Through Custom Art

As part of its ongoing international expansion, Decathlon has entrusted PALM with the implementation of a customized artistic program across several European countries. From France to Germany and Switzerland, this comprehensive initiative transforms the brand’s stores into truly immersive and stimulating spaces. The studio is working with the brand to design unique shopping experiences that enhance the stores’ appeal and bring the brand closer to its customers.

A customized artistic vision to highlight the unique character of each region

For each installation, PALM selects artists with complementary artistic visions in order to tailor the graphic design to the local history and unique characteristics of each country. The murals draw inspiration from the surrounding landscapes, regional sports, and the unique urban dynamics of each city. Whether they are sun-inspired compositions in Nice, visual dialogues with the lake in Annecy, or graphic designs in Stuttgart and Leipzig, the works capture the spirit of each location while staying true to Decathlon’s visual identity.

Custom Art as a Catalyst for Transformation and Outreach Within the Network

Artistic installations go beyond a mere decorative role to become a true visual manifesto at the heart of the customer experience. Murals guide foot traffic, adorn facades and staircases alike, and clearly direct visitors as they wander through the space. This artistic presence infuses retail spaces with positive energy, highlights the work of in-store teams, and strengthens residents’ sense of connection to their local store.

PALM's 360° Support

Through this series of initiatives successfully implemented across Europe, PALM has reaffirmed its expertise in managing large-scale artistic projects for major retail chains. The studio orchestrates the entire process, from strategic planning to the tailored selection of artists, through to artistic direction and on-site technical production. This comprehensive expertise ensures visual consistency for the brand while celebrating the uniqueness of each store. Discover our murals for businesses as well.