Three XXL frescoes for Renault: an artistic campaign on a European scale
Customer: Renault
Location: Paris, London & Milan
Surface area : 1000 m²
Completion time : 2 weeks
Photo credits : Peint À La Main
To mark the launch of its new visual identity, Renault has teamed up with PALM to create a monumental artistic operation three hand-painted advertising murals in three European capitals - Paris Paris, Milan and London.
In all, more than 1,000 m² of urban facades were transformed into supports for contemporary creationin perfect harmony with the brand's graphic charter. Each murals takes up the codes of the new Renault logoplaying with with geometric shapes, black and white contrasts and volume.
À Londonthe first murals to be unveiled was designed on the principle of l'anamorphosis an optical illusion which is recomposed from a single point of view, playing with the architectural lines of the building. The visual effect surprises passers-by and creates an immersive experience experience in the public space.
À Paris and Milanfrescoes offer other forms of graphic interpretation. Each explores a different different optical reading kinetic lines, visual distortions, distortions of scale. Each façade becomes a territory for visual experimentationadapted to the local urban environment.
Conceived as a artistic and advertising triptychthis campaign demonstrates the power of painted wall media to embody a brand in the city. Renault moves the city, Renault moves the lines.
Discover other facade projects.
