Gold anamorphosis signage for Hines France in Paris
Customer: Hines
Location: Paris (75001)
Agency: Lonsdale Design
Artist : PALM
Surface area : 21 m²
Completion time : 1 week
Photo credits : PALM
For its new Haussmann-style offices in Paris, Hines Franceinternational real estate group, called on PALM to design a bespoke bespoke artistic intervention.
The floor numbers have been in gold leafand painted in anamorphosis on the staircases. A subtle visual illusion: the figures are deformed and then perfectly reconstituted from a precise point of view. This graphic process creates an elegant effect of surprise on every ascent.
This intervention is in keeping with sober and precious aestheticin keeping with the architectural choices of the site. Gilded finishings interact with noble materials and classic lines, while adding a contemporary, refined identity. a contemporary, refined identity to the whole.
A discreet but remarkable project that combines signage, visual art and sophisticationto underline the prestigious character of this Parisian address.
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